Résumé

Robert Keith Jaco

(618) 638-7312 | kjaco208@gmail.com

3142 Pleasant Valley Rd | Owensboro, KY 42303

Seven years of experience in digital content management across multiple industries
Strong background creating graphics and promotional materials using Canva and Adobe applications
Experience with web analytic tools (SEMRush/Ahrefs) and utilizing CRM software (HubSpot, MailChimp)
Management experience in database analytics and digital asset supervision (Cloudinary)

Murray State University; Murray, KY | Bachelor of Science with a major in Journalism, minor in Graphic Communications Media; May 2019

Shawnee Community College; Ullin, IL | Associate of Arts, May 2016

Hillsborough County; Tampa, FL | Web Content Coordinator

May 2023 – Present

Formulate comprehensive program plans and strategies pertaining to developing and improving digital content across Hillsborough County’s various digital platforms
Work closely with departments and agencies to educate and train digital content providers on proper content creation, platform maintenance, and best practices
Review online content on an ongoing basis and provide recommendations to departments and agencies to improve their web presence
Represent the department/agency at meetings, functions, and events

FreightCenter; Palm Harbor, FL | Marketing Content Manager

May 2022 – April 2023

Led a consistent increase in web traffic through the creation of freight-related blog posts using SEO practices
Curated email blasts and press releases for external use
Wrote, edited and published freight-related blogs for three separate company websites
Led a team of five content developers in the creation of marketing content
Regularly monitored website traffic while identifying keyword gaps using SEMRush, Ahrefs and Google Analytics

The Mayfield Messenger; Mayfield, KY | Sports Editor; Aug. 2019-November 2022

Wrote and edited preview, recap and feature stories while covering local high school sports and events
Covered games, reported stories and provided live developments using Twitter/Facebook
Drafted daily sports budget and worked with design center on page layouts for print and digital publications
Interviewed local athletes and city officials, creating relationships within the community
Helped drive traffic to multiple PMG websites through consistent digital content publication

Kentucky Publishing Inc.; Paducah, KY | Intern, Asst. Editor of Special Sections; April 2019-Aug. 2019

Wrote print and digital news articles on various topics including business, sports, education, government, and entertainment
Researched and edited stories, conducted phone, email and in-person interviews
Helped assemble and create special sections for newspapers across western Kentucky including the Paducah Business Journal, Farmer’s Quarterly and Senior Scene

Owner/Operator of thedailyhedge.blog sports website
Brother of Lambda Chi Alpha Lambda Eta-Zeta, Murray State University
Annual Santa to a Senior and Toys for Tots volunteer/participant
Each fall during undergrad helped contribute to a county-wide food drive for local food shelters in western Kentucky, raising over 10,000 pounds of food