Résumé

Robert Jaco

2900 Waterside Way | Owensboro, KY 42303

Summary of Qualifications

Seven years of experience writing for digital and print publications
Extensive knowledge of, and experience with WordPress, SiteCore, Content Stack and Salesforce Commerce Cloud
Four years experience managing websites with 100,000 monthly unique visitors
Strong background in web analytics (SEMRush/Ahrefs) and utilizing CRM software (HubSpot)

Education

Murray State University; Murray, KY | Bachelor of Science with a major in Journalism, minor in Graphic Communications Media; May 2019

Shawnee Community College; Ullin, IL | Associate of Arts, May 2016

Experience

Kimball International; Jasper, IN (Hybrid) | Digital Marketing Analyst

September 2025 – Present

Manage and update website and campaign content within Salesforce Commerce Cloud to ensure brand alignment and performance
Maintain and organize digital assets using Cloudinary to support efficient, consistent marketing execution
Execute SEO optimization and accessibility best practices across digital platforms
Plan and publish organic social media content, partnering with field sales and dealers to uphold brand standards
Analyze digital and social performance, delivering reports and insights to guide marketing decisions
Collaborate cross-functionally with marketing, creative, IT, and trade teams to support integrated campaigns

Hillsborough County; Tampa, FL (Hybrid/Remote) | Web Content Coordinator

May 2023 – February 2025

Formulate comprehensive program plans and strategies pertaining to developing and improving digital content across Hillsborough County’s various digital platforms
Work closely with departments and agencies to educate and train digital content providers on proper content creation, platform maintenance, and best formatting practices
Review online content for the County’s public website (serving 1.5 million residents) as well its internal intranet (700 County employees)
Fulfill department website requests via HelpScout ticketing system

FreightCenter; Palm Harbor, FL | Marketing Content Manager

May 2022 – April 2023

Led a consistent increase in web-related lead generation through the creation of freight-related blog posts using SEO practices
Curated email blasts and press releases for external use on a bi-weekly basis
Wrote, edited and published freight-related blogs for three separate company websites
Led a team of five content developers in the creation of marketing content and website management
Regularly monitored website traffic while identifying keyword gaps using SEMRush, Ahrefs and Google Analytics

The Mayfield Messenger; Mayfield, KY | Sports Editor; Aug. 2019-November 2022

Wrote and edited preview, recap and feature stories while covering local high school sports and events
Covered games, reported stories and provided live developments using Twitter/Facebook
Drafted daily sports budget and worked with design center on page layouts for print and digital publications
Interviewed local athletes and city officials, creating relationships within the community
Helped drive traffic to multiple PMG websites through consistent digital content publication

Activities